Ever wonder how Google determines the ranking of your website? You may improve your website and move up the ranks by knowing how Google scans it. Let’s examine the inner workings of the massive search engine.
- Crawling: The Initial Action
Bots, sometimes referred to as crawlers or spiders, are used by Google to search the internet for fresh and updated material. These bots create a thorough index of the web by following links from one page to another.
Advice: To make your website easier for crawlers to traverse, make sure it has a clear and logical structure.
- Indexing: Content Storage
Google evaluates a page’s content after it has been crawled to assess its quality and relevancy. After that, this data is kept in Google’s index, which is a huge collection of web pages.
What Google Searches for:
The positioning of keywords.
Relevance and quality of the content.
Title tags and meta descriptions are examples of metadata.
- Ranking: Selecting Your Appearance
Google assesses your website using intricate algorithms that take into account ranking factors like:
Relevance: The degree to which your content relates to the search term.
Backlinks from reliable websites are a measure of authority.
User experience: elements include interactivity, mobile friendliness, and page speed.
How to Make Your Website More Google-Friendly for Search Engine Ranking
Submit a Sitemap: Make sure all of your pages are indexed by using tools such as Google Search Console to submit a sitemap.
Optimise Meta Tags: Give each page an engaging meta title and description.
Boost Site Speed: To make your site load faster, reduce the size of your photos and remove any extraneous code.
Employ Schema Markup: Include structured data to improve Google’s comprehension of your content.
Are you curious about Google’s ranking system for websites? Contact us today
